Li-Ning 8th Generation Flagship Store

Li-Ning Compound, Toungzhou District, Beijing China

This is a new day for Li-Ning.

Experience Retail is now.
The 8G Li-Ning Flagship-Image store design is a great leap in the future.
We are committing ourselves to elevate our game. The purpose of this
concept is to present Li-Ning principles for a vision of sports performance
at managed retail. Set down guidelines that when adopted will allow us
to take our retail presentation to a new level – the experiential retail with
focus on electronic, internet, music and fashion. With no intent of making
the environment the focus, but for allowing us to tell the stories behind
the products themselves – in ways that are appropriate and consistent.


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