BEIJING CAPITAL LAND

CREATE NEW URBAN LIFE

AT THE CORE IS A POWERFUL, NEW DESIGN LANGUAGE ROOTED IN THE BRAND & YOUR CREATIONS
CONCEPT
Starting from 33rd, up to the Rooftop, the journey takes us to the Life Cycle of a City from Birth and beyond the Future.
On the 33rd, it is depicted as the Land, Rivers, and Oceans where civilization starts to develop. It has Mountains ranges and cave like structures that represents the first abode of men.
On the 34th, it represents the first villages depicted by clay and mud houses.
35th is where people are unified with a common cause for governance. It is depicted by the architecture and details of the Forbidden City.
On the 36th, is a time where commerce and trade started to flourish and created a city that we now called Central business District. This is depicted by models of sky scrappers on a minimal presentation on wall mural. The scale buildings are recycled blocks of wood and spray painted white. It gives texture and 3d effect of a city on the wall.
37th, a Sky City. In the future city we will need more than skyscrapers and literally build city on the sky. Based on the Future Beijing by MAD Architects.
ROOFTOP is where Forest and Fauna will be, Gardens and a running track with events areas adorned the roof deck. A good place to exercise, outdoor meetings or just to rejuvenate and release stress.
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